ADRENALINE CHOOSE ADVENTURE
SUMMER CAMPAIGN 2021
Creative Strategy, Creative Direction, Concept Development & Creative Leadership
CREATIVE BRIEF Develop a summer campaign that inspires customers to embrace adventure and make the most of the summer holidays through unforgettable experiences.
CREATIVE STRATEGY Developed the campaign concept “Choose Adventure”, built around the idea of choosing extraordinary experiences over everyday moments. Familiar daily activities were directly compared with Adrenaline adventures to reinforce the spontaneity, excitement, and freedom that comes from saying yes to adventure.
CREATIVE DIRECTION Directed a bold, high-energy visual approach using mirrored viewpoints and compositions to create striking comparisons between everyday scenarios and Adrenaline experiences. Designed to feel playful, aspirational, and disruptive, the campaign positioned Adrenaline as the go-to brand for those wanting to live summer to the fullest..
ROLLOUT
• 3x brand campaign videos
• Painted mural execution
• Street posters: 200 across Sydney & Melbourne, 320 in Brisbane
• eDM design & copywriting
• Social motion assets (disruptive posts & plotographs)
• Suite of awareness and conversion-focused paid display banners
RESULTS
• Contributed to a 27% year-on-year increase in sales
Choose Adventure Campaign Video
Street Posters
Commissioned Mural at Wynyard Place, Sydney
Disruptive Posts
Plotographs
Instagram post linking to Spotify Playlist