Westfield CHRISTMAS GIFTING CAMPAIGN 2024

Creative Strategy, Creative Direction, Content Development & Creative Leadership

CREATIVE BRIEF Create a suite of Christmas gifting imagery that inspires customers while supporting a broad range of retail categories
CREATIVE STRATEGY Curated gift edits tailored to distinct customer personas, creating a more intuitive and inspiring path to purchase
CREATIVE DIRECTION Developed a clean, colour-blocked visual system with a rich monochromatic palette to hero products and create consistency across gifting options. Used a ribbon motif throughout the set styling and imagery, aligned to the national Christmas campaign, to create a cohesive and recognisable visual language across all touchpoints.
ROLLOUT
• Stills designed to support the Christmas Gift Guide article and extend seamlessly across social, app, eDMs, in-centre digital screens, and Pinterest
• Seasonal gift card and packaging stills utilising the campaign set design for rollout across owned channels