WESTFIELD Spring campaign 2024

Creative Strategy, Creative Direction, Content Development, Shoot Production & Creative Leadership

CREATIVE BRIEF Create a suite of stills and motion content that elevates Westfield’s women’s fashion and beauty retailers through trend-led seasonal looks, inspiring customers across digital channels and in-centre signage.

CREATIVE STRATEGY Developed a trend-led content strategy showcasing versatile spring fashion and beauty looks across key seasonal occasions, from weddings to casual weekends. Detailed product moments across accessories and beauty were captured to extend content longevity, maximise multi-channel output, and provide elevated visibility for featured retailers.

CAMPAIGN DELIVERABLES

• 30+ images to use across Westfield AU & NZ digital channels and in-centre signage and hoardings

• 60+ retailers featured

• 1 x 60 sec spring campaign launch reel

• 3 x 15 sec reels

• ’The hottest spring trends’ article

• ’Cue colour’ beauty looks article